For as much talk as there is about the San Antonio Spurs having no personality, one just needs to look to their long and fruitful relationship with H-E-B grocery stores to know that that’s just not true. But if you were too lazy to dip in to the YouTube archives to enjoy the full oeuvre, you might as well just start with the four spots the chain just dropped because they are great.
Up top is “One for Each,” and this one here is called “Splendid.”
This one is “Laundry Sorting”:
And the final one is “Tough Talk”:
If you hurry, you can vote on H-E-B’s website for which of the spots is your favorite. I’m going to toss a vote towards “Splendid,” but I can see a case being made for each of the four. It’s going to be a real barnburner.
But really, I think the best use for these commercials is as proof that the Spurs can be silly when they want to. Tim Duncan is getting a bunch of the punchlines, for Pete’s sake. If he’s jokey-jokersons, just imagine all the behind the scenes laughter we’re missing out on.
That’s why you have to treasure these H-E-B commercials. They don’t come around all that often, but when they do, it’s a special day. That makes today very special.